They visit—but do not act.
Weak service positioning, thin proof, confusing calls to action, or a poor mobile path keeps ready buyers from requesting an estimate.
Houston-based • Built for local service businesses
Turn more local interest into real estimate opportunities.
Stratus connects the pieces between getting found and getting a response—your website, tracking, calls, forms, CRM, follow-up, local visibility, and paid search.
30-minute diagnostic • No obligation • Local service businesses only
The actual problem
More traffic will not fix a leaking lead system.
Good companies lose opportunities after the prospect has already found them. We inspect the full path before prescribing more traffic.
They call—but nobody recovers it.
Missed calls, slow form responses, scattered inboxes, and unclear ownership leave qualified inquiries untouched.
You spend—but cannot trace the outcome.
Broken tracking and inconsistent CRM stages make it hard to know which sources create estimates, jobs, or wasted effort.
The connected path
Find the leak. Repair the system. Improve what works.
01DiscoverySearch • Maps • Ads • Referral
02WebsiteMessage • Proof • Offer
03Call / FormCapture • Consent • Source
04CRMRouting • Stage • Owner
05Follow-upSpeed • Tasks • Recovery
06EstimateOutcome • Revenue • Learning
One core offer
The Local Job Pipeline System
A focused 90-day engagement that repairs the foundation, activates the right growth channel, and improves the path from local attention to qualified estimate opportunity.
Conversion page or site tune-up
Calls, forms, and source tracking
CRM pipeline and lead routing
Immediate response and follow-up
Local visibility foundation
One primary growth campaign
INITIAL 90-DAY ENGAGEMENT
$2,500/month
$7,500 across three monthly payments.
Pay in full: $6,750
Save $750 when the full 90 days are paid before kickoff.
Save $750 when the full 90 days are paid before kickoff.
Advertising spend and third-party costs are separate.
See if your system qualifiesThe first 90 days
Repair first. Then operate and improve.
Repair and install
Diagnose the customer journey, implement the approved conversion path, connect tracking and CRM, build response workflows, and test the system.
Launch and learn
Activate one primary campaign when the foundation is ready, monitor intake, review search terms and lead quality, and correct early friction.
Improve and decide
Reallocate effort, strengthen the offer and proof, improve follow-up, and decide whether to continue, expand, repair further, or stop.
Implementation evidence
Built inside a real local service business.
See how website strategy, local search, paid traffic, content, measurement, CRM structure, and follow-up were connected inside Gulf Coast Conservation.
7.63KSearch impressions in captured 3-month view
750GA4 sessions in captured 90-day view
1,777Facebook followers in captured state
6Ads platform-recorded conversions in captured view
Definition of done
You will know exactly what was built—and whether it works.
Agreed website or landing-page changes are live.
Forms and agreed phone actions work as designed.
Test leads enter the correct CRM stage.
Assigned people receive the right notifications.
Agreed automations trigger correctly in testing.
Documentation, access, and handoff are delivered.
Start with the leak
